50% of all product launches fail.
THE NUMBER ONE CULPRIT? THEY DON’T SOLVE A MEANINGFUL PROBLEM.
Over the past 10+ years, we’ve explored the business impact of involving users early and often in the product planning and development process across industries.
Users can define a target for your teams to aim at.
Here are a few case studies where: users defined what is valuable upfront and teams worked with users to better hit the target.
TOUCHPOINTS IN THE HOME TO TEST AND MONITOR PERSONAL HEALTH
We helped Reckitt create a new category of personal health monitoring solutions.
Informed access VC’s Shine Bathroom investment in 2019.
THE VISCERAL SIGNALS OF COLD PREVENTION AND RELIEF
We created a sensory palette for TheraFlu to reassure Russian adults that the product is right for them.
Informed the Power Pods product line launched in 2018 and Hot Liquid Powder product line launched in 2019.
REBUILDING PASSENGER CONFIDENCE DURING THE COVID-19 PANDEMIC
We inspired Lysol’s standard of onboard care to build Delta passenger trust that it’s safe to fly again.
Led Delta to create a new GlobaL Cleanliness division in 2020. Led Reckitt to create a new B2B Professional business unit in 2020.
THE TOTAL ADDRESSABLE PROBLEM SIZE FOR FOOD AS FUEL
We defined a new business platform for Mondelez. Boost performance without caffeine.
Informed the acquisition of Clif Bar & Company in 2022. Informed SnackFutures venture investments like Pan’s mushroom jerky in 2022 and Mezcla bars 2023.