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https://images.squarespace-cdn.com/content/v1/57759f9db8a79b8adec8110f/1586028316238-977ORKTA2X0GIBSD261S/hawker2-cases+%281%29.jpg MOMENTS https://images.squarespace-cdn.com/content/v1/57759f9db8a79b8adec8110f/1586028392895-9KIBYRS5X5712RKZB8YB/thanaka12690018-cases.jpg MOMENTS https://images.squarespace-cdn.com/content/v1/57759f9db8a79b8adec8110f/1586028320348-R8DQUZ2F0GAP4PZS2K7S/hawker1-cases.jpg MOMENTS https://images.squarespace-cdn.com/content/v1/57759f9db8a79b8adec8110f/1586029123722-LC2TUUM0DGGDXYR031S6/diadelmuerto2-cases.jpg MOMENTS https://images.squarespace-cdn.com/content/v1/57759f9db8a79b8adec8110f/1586028414516-B132CP1SBA0TYL9A2089/theyyam-cases.jpg MOMENTS https://images.squarespace-cdn.com/content/v1/57759f9db8a79b8adec8110f/1586024372448-XWNHQCR5KKABEBA6R1PF/hawker2-bags.jpg MOMENTS http://www.maxberney.com/about-1 daily 0.75 2023-11-21 https://images.squarespace-cdn.com/content/v1/57759f9db8a79b8adec8110f/2ed75ac3-4128-4677-8b59-529a7fabece2/thumbnail_IMG_2027.jpg About Me Page http://www.maxberney.com/those-projects daily 0.75 2022-03-03 https://images.squarespace-cdn.com/content/v1/57759f9db8a79b8adec8110f/1646326647530-ODLRJ6NMLEH5Y8LI1WWL/JWP_Jan_2014_4075.jpg those projects Raxsa: (Rak·shah) A portable outdoor vending station for empowering and protecting female street vendors in rural India. https://images.squarespace-cdn.com/content/v1/57759f9db8a79b8adec8110f/1646326632589-434WZ0TBPAS3224IFEQI/DSC_1002.jpg those projects In India, 68% make less than $2 a day, 73% live in rural areas, 40% live off-the-grid, and yet 64% rely on phones for business. https://images.squarespace-cdn.com/content/v1/57759f9db8a79b8adec8110f/1646326516258-Q7JGN1BOOQP6X4J87OTE/DSC_0508.jpg those projects To ensure the product would fit seamlessly into the life of our user, our team traveled to India to immerse ourselves and RAXSA into the societal and cultural contexts. The product was designed, built, and tested with real end users to gain important insights. https://images.squarespace-cdn.com/content/v1/57759f9db8a79b8adec8110f/1646326617574-R734B7MPACMIB3XLNSVS/JWP_Jan_2014_5328.jpg those projects Not only was our initial end user excited to use our solution, but we discovered that a wide range of professions across varied castes had similar needs and found our product desirable. http://www.maxberney.com/resources daily 0.75 2022-03-04 http://www.maxberney.com/manifesto daily 1.0 2023-11-12 https://images.squarespace-cdn.com/content/v1/57759f9db8a79b8adec8110f/b792a4f0-99e0-460c-97ce-7a312343bf49/LOGO.jpg MANIFESTO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.maxberney.com/publications daily 0.75 2023-01-16 http://www.maxberney.com/casestudies daily 0.75 2023-11-21 https://images.squarespace-cdn.com/content/v1/57759f9db8a79b8adec8110f/2e0a39b4-4ca0-4e08-a61b-1f990bf17805/017d27bc-comparisonlp-hero-mobile-2x_108w056000000000000028.png CASE STUDIES - Make it stand out TOUCHPOINTS IN THE HOME TO TEST AND MONITOR PERSONAL HEALTH We helped Reckitt create a new category of personal health monitoring solutions. Informed access VC’s Shine Bathroom investment in 2019. https://images.squarespace-cdn.com/content/v1/57759f9db8a79b8adec8110f/f3392612-7727-4171-ba6a-608c8ab24642/Screen+Shot+2023-11-11+at+4.34.39+PM.png CASE STUDIES - Make it stand out THE VISCERAL SIGNALS OF COLD PREVENTION AND RELIEF We created a sensory palette for TheraFlu to reassure Russian adults that the product is right for them. Informed the Power Pods product line launched in 2018 and Hot Liquid Powder product line launched in 2019. https://images.squarespace-cdn.com/content/v1/57759f9db8a79b8adec8110f/aa5f3a8a-62dc-424e-8a73-e513855032b7/Untitled+presentation.jpg CASE STUDIES - Make it stand out THE TOTAL ADDRESSABLE PROBLEM SIZE FOR FOOD AS FUEL We defined a new business platform for Mondelez. Boost performance without caffeine. Informed the acquisition of Clif Bar & Company in 2022. Informed SnackFutures venture investments like Pan’s mushroom jerky in 2022 and Mezcla bars 2023. https://images.squarespace-cdn.com/content/v1/57759f9db8a79b8adec8110f/99b6da9e-4b43-4d96-8851-9c17d09199ef/Screen+Shot+2023-11-11+at+4.30.09+PM.png CASE STUDIES - Make it stand out REBUILDING PASSENGER CONFIDENCE DURING THE COVID-19 PANDEMIC We inspired Lysol’s standard of onboard care to build Delta passenger trust that it’s safe to fly again. Led Delta to create a new GlobaL Cleanliness division in 2020. Led Reckitt to create a new B2B Professional business unit in 2020.