about max

I help organizations identify and utilize consumer insights to meaningfully protect and grow their product portfolios. 

You can typically find me working in the field with consumers to understand their attitudes, behaviors, and desires. I define the experiences consumers want with products on the shelf and at home, and help teams learn how to consistently deliver them. I use consumer-based recommendations for design and development to guide passionate teams working on complex problems in fast-moving environments.

I have worked with clients like ConAgra, REI, Fiat Chrysler Automotive, General Electric Appliances, GlaxoSmithKline, Honda, Hyundai, Pfizer, Proctor & Gamble, and Reckitt Benckiser.




In my free-time, I opt to travel to remote destinations to slow down time and work on my photography.